14 Jun 2016
CATHAY PACIFIC AIRWAYS AND FURTHERMORE FROM EQUINOX PARTNER TO LAUNCH THE “WELL PACKED” CONTENT HUB
June 14, 2016 (San Francisco, CA and New York City, NY) – Cathay Pacific USA and online digital magazine, Furthermore from Equinox, are pleased to announce the launch of the wellness content hub, “Well Packed.”
Through the “Well Packed” content hub, the brands showcase premium content around the seamless integration of wellness and world travel—in an elevated aesthetic. The hub will serve to inspire and inform the high performance audience that Furthermore from Equinox attracts.
Under the theme of Well Packed, the content hub features video and articles including a bespoke travel and wellness guide, called “The Jet Lag Bible,” which serves inspiring and informative content essential to the lifestyle of the contemporary, mindful traveller.
The launch video, which was shot in Hong Kong and Thailand, and takes viewers on a visual journey demonstrating how three passionate individuals, whose careers involve frequent travel, are able to maintain their healthy and active lifestyles. Photographer, Gregory Woodman and founders of women’s lifestyle clothing line, ADAY, Nina Faulhaber and Meg He, all portray the symbiotic relationship between wellness and travel that translates effortlessly through their personal experiences.
Shot in Hong Kong and Thailand with hotel partners Mandarin Oriental Hong Kong and Six Senses Yao Noi in Phuket, each location provides the perfect setting to enhance the message of the video with an emphasis on integrating wellness into every aspect of their guests’ stay and beyond.
“We hope to inspire travellers to honor their wellbeing when they travel,” explains Robecta Ma, Vice President of Marketing, Americas, Cathay Pacific. “You take yourself with you wherever you go, and your mental and physical wellness should not have to be compromised. This creative partnership with Furthermore from Equinox highlights that a holistic approach is possible, regardless of schedules and time zones.”
Inspiring content will follow throughout the year, featuring in-flight beauty secrets of Cathay Pacific flight attendants, the training regimens of Shaolin monks, an extreme travel guide and ‘bleisure’ trip itineraries
“Our audience of high-performers places a premium on travel but isn’t willing to leave their fitness routines behind,” says Liz Miersch, Executive Managing Director of Furthermore from Equinox. “We’re thrilled to partner with Cathay Pacific and showcase the seamless integration of wellness and world travel. Our content hub—like Furthermore itself—uses compelling storytelling, cutting-edge science, and an elevated aesthetic to inspire and inform.”
At the heart of the Cathay Pacific brand is the core belief that to travel well is to live well. The partnership with Furthermore from Equinox aims to reach more travellers with this message: to motivate, inspire and support the balance between wanderlust and wellness for those seeking to live a high performance lifestyle.
About Cathay Pacific:
Cathay Pacific Airways flies daily to Hong Kong and beyond, including over 22 destinations in Mainland China, from six cities in the USA and two in Canada: Boston, Chicago, Los Angeles, New York (JFK), Newark Liberty, San Francisco, Vancouver and Toronto.
More information, including current fares and availability, may be found by visiting the airline's website at cathaypacific.com/us, Facebook page at www.facebook.com/cathaypacificus, Twitter @CathayPacificUS or Instagram @CathayPacific. For North American reservations, dial toll-free: 1-888-233-ASIA.
About Furthermore from Equinox:
Furthermore from Equinox is the leading digital publication for high performance lifestyle content. Formerly Q By Equinox, the newly branded Furthermore site launched in January 2016 and delivers definitive, expert-vetted science in beautiful ways through proprietary articles, photography and videos that combine in-house fitness and wellness expertise with global tastemakers in travel, food, fashion and technology. Go further. Want more. http://furthermore.equinox.com/