24 Jan 2011
SAN FRANCISCO (24 January 2011) - Cathay Pacific Airways today launched a unique competition through its official Facebook page that offers a very special prize: a once-in-a-lifetime chance to travel the world on the Cathay Pacific network. All it takes to get started in the “Travel the World in 80 Days with Cathay Pacific” competition is to click “Like” on the airline’s fan page on Facebook. Those who wish to enter should submit a short video, photo or story through the Facebook page explaining how they would spend 80 days travelling around the world.
Entries can be submitted from 24 January through to 6 March 2011 (Hong Kong time) and all the materials submitted will be displayed on the Facebook page. The competition is open to people aged 18 and over who are resident in one of the following countries/territories: United States, Australia, Canada, Hong Kong, India, Indonesia, Japan, the Netherlands, Singapore, South Africa, Taiwan, and the United Kingdom.
After viewing all the entries, the airline will shortlist a total of eight entrants and invite them to Hong Kong – covering their airfares and accommodation - for a final panel interview and a one-day challenge from 12 to 14 April. The challenge will involve the finalists touring Hong Kong for a day and using their initiative and creativity to post Twitter “tweets” and upload photos that capture the essence of the city’s attractions.
The overall winner will receive a truly special prize: unlimited round-trip Economy Class tickets from New York, Los Angeles or San Francisco to Hong Kong and onwards to any destination of their choice on the networks of Cathay Pacific and sister airline Dragonair for 80 days between 1 June and 31 August 2011. Also included is three nights’ hotel accommodation in each destination, a daily allowance of up to approximately $359USD per trip and global travel insurance. In return, the winner will be asked to submit a daily report on his or her travel experiences, including photos and videos, for posting on the Cathay Pacific Facebook fan page.
Cathay Pacific General Manager Marketing & Product James Ginns said: “We are very excited about launching this unique competition, which will generate interest around the world and help to highlight the connectivity provided by Cathay Pacific’s international network. Social network sites are an increasingly important tool through which we can engage with our customers and we are pleased to run the ‘Travel the World in 80 Days’ competition through Facebook, incorporating other social media channels such as Twitter.”
Full details of the competition, including Terms & Conditions, can be found at the airline’s Facebook page, www.facebook.com/cathaypacificUS.
Cathay Pacific Airways flies to Hong Kong from Los Angeles, New York City, San Francisco and – starting September 1, 2011, Chicago – with onward connections throughout mainland China as well as southeast Asia via Cathay or its sister carrier, Dragonair.