Meet our new Boeing 777-300ER fleet: designed with you in mind

We’ve got something major on the way. Starting from this year, our 30 Boeing 777-300ER aircraft will receive a significant makeover, featuring new Business and Premium Economy cabins, as well as a refreshed Economy.  

This overhaul isn’t just a simple facelift: it’s part of a larger plan to ensure that we remain at the forefront of design and innovation in the skies. “We have a very clear product lifecycle strategy,” says Vivian Lo, General Manager Customer Experience & Design at Cathay Pacific. “Each plane is on a schedule for us to bring in fresh new products, to ensure that we deliver on our ambition to be one of the world’s greatest service brands – and, from there, the best premium airline.” 

Fuelled by this ambition, our Customer Experience & Design team joined forces with longstanding partners JPA Design  to design our new cabins, centred around passenger needs. “It was all about creating the most human-centric environment,” says Elliott Koehler, Creative Director at JPA Design.  

From the refined, sophisticated ambience of Business to the fresh, dynamic energy of our Economy cabins, you’ll notice the difference as soon as you walk on board. The harmonious palette of nature-inspired materials, combined with smart lighting design, makes for a warm, welcoming environment. “We wanted to create a different feeling in each cabin, but also something holistic and connected,” says Koehler. 

The designers paid meticulous attention to every detail, no matter how small, to create the most thoughtful experience in the skies. Taking cues from our award-winning Cathay Pacific lounges, they hand- picked every material to create a sense of calm and designed every feature for intuitive use. 

Artistry takes flight in our Business cabins, where our all- new Aria Suite offers superb comfort, privacy and practicality. The large lie-flat beds fully extend for a restful sleep, and new features – a privacy door, wrap-around seat design and sliding partitions between seats – enhance your feeling of seclusion. Each feature has been designed to be as intuitive and useful as possible, from smart stowage to a large side table complete with a wireless charging station. 

“When you’re in the Aria Suite, you’ll find that technology is really at the forefront,” says Lo. “We brought in a lot of the best tech from the aviation world, and it’s all seamlessly integrated.” Personal 24-inch 4K monitors serve as the “control centre of your experience”, says Lo, allowing you to adjust your seat position, lighting level and more with just a few taps. Or if you’re lying down, you can easily personalise your experience using the panel next to your armrest.

And as part of our Gallery in the Skies initiative, each of our Boeing 777-300ER Business cabins showcases a unique artwork created by an artist with deep ties to Hong Kong. They’ll be progressively added on board – make sure you keep an eye out. 

Our enhanced Premium Economy cabins bring you more of what matters to you most, with a new seat design that provides a greater sense of personal space. Other thoughtful touches add to your comfort on board, including a reading light next to the headrest, as well as clever storage solutions for personal devices. “You’re not getting just a bigger seat,” says Koehler. “It’s a highly customised experience, with a focus on space, privacy and convenience.”  

We’ve also elevated our entertainment system with new 4K widescreen monitors in Business and Premium Economy and Bluetooth audio connectivity throughout the aircraft. 

You’ll notice the difference as soon as you step on board our Boeing 777-300ER. “It’s thoughtfully designed and effortlessly intuitive,” says Lo. “That’s what truly sets us apart.”