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Cathay Pacific welcomes new communications head

05 Jan 2010

Cathay Pacific Airways today announced that Mr CK Yeung has joined the airline as its new General Manager Corporate Communication, succeeding Mr Dane Cheng in the role following the latter’s move to Sydney to take up the position of General Manager Southwest Pacific.

In his new position, Mr Yeung has overall responsibility for all public and media relations, public affairs and general communication issues for Cathay Pacific globally. He also oversees the company’s main corporate social responsibility programmes.

Prior to taking up his current position, Mr Yeung was Director of University Development and Public Affairs at the Hong Kong University of Science and Technology, engaged in activities covering publicity, publications, marketing, media relations and strategic communication. He joined HKUST in May 2006.

Mr Yeung began his career as a TV journalist in 1979. In subsequent years, he took up a variety of communications roles within the Hong Kong Government and other major public bodies in the city.

Among his more senior appointments, Mr Yeung worked as Senior Public Affairs Manager, West Rail Project, for the Kowloon Canton Railway Corporation from 1996 to 2002. From 2002 to 2004 he worked for the Hong Kong Trade Development Council, based in Sydney, taking charge of its marketing and promotion activities as Director for Australia and New Zealand. From April 2004 to May 2006 he worked as Head of External Relations for the Hong Kong Jockey Club, with responsibility for spearheading the club’s external relations efforts.

Mr Yeung graduated as a Bachelor of Social Sciences from the University of Hong Kong and took his M. Phil in Communication from the Chinese University of Hong Kong. He is married with two children.