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New First Class amenity kits embody class and sophistication

28 Sep 2011

Cathay Pacific Airways has unveiled its latest range of amenity kits for passengers featuring an exclusive design by renowned Italian fashion house Trussardi.

Starting in October, the airline’s female passengers travelling in First Class will receive the exclusive Trussardi kits. The leading Italian brand cooperated with Hong Kong-based designer Michael Young as part of a collaboration launched to celebrate the fashion house’s 100th anniversary. Trussardi was founded in 1911 and since then has provided an absolute expression of Italian quality and maximum expertise in leather work.

Cathay Pacific General Manager Product Alex McGowan said: “Cathay Pacific is excited to partner with Trussardi in creating a new amenity bag for female passengers travelling in First Class. Trussardi is renowned for its attention to detail, choice of materials and innovation – attributes that support the service we provide to our premium passengers. Designed by Michael Young, this product is aesthetically engaging as well as highly functional.”

The half-pleated travel kit in cream and dark beige colours will feature Aēsop skincare products from Australia, made using plant-based ingredients of the highest quality as well as non-botanical elements.

The First Class amenity kit for male passengers will be an expanded version of the current understated yet stylish black pouch from Ermenegildo Zegna, an Italian fashion brand known for its enduring passion for fabric, innovation and quality. The pouches will continue to feature specially selected skincare products from another Italian luxury brand, Acca Kappa, including sandalwood products designed to keep passengers’ skin refreshed and revitalised.

The amenity kits include a dental set and earplugs; a comb and shoehorn for men; and a hairbrush and cotton pads for ladies. The disposable toothbrush and shoehorn for male passengers are made mainly from corn starch and cellulose, which are biodegradable, recyclable and use fewer production resources.

Full details of the contents of each First Class travel kit are as follows:

First Class Male Travel Kit
Ermenegildo Zegna Black Pouch
Acca Kappa Sandalwood Anti-Age Face Moisturiser
Acca Kappa Sandalwood Facial Mist
Acca Kappa Mint Lip Balm
Dental set, mouthwash, earplugs, shoehorn, and wooden hair comb

First Class Female Travel Kit
Trussardi pouch, designed by Michael Young (cream version for Hong Kong departures; dark beige for inbound flights)
Aēsop Mandarin Facial Hydrating Cream
Aēsop Rosehip Seed Lip Moisturiser
Aēsop Bitter Orange Astringent Toner
Aēsop Resurrection Aromatique Hand Balm
Dental set, mouthwash, earplugs, cotton pads and hairbrush

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