What is happening to Cathay Pacific?
Over 75 years Cathay Pacific has grown from being a small regional airline into a world leading airline, thrusting its way out across the globe from our Hong Kong home. Cathay Pacific has laid the foundation for everything we are, and it will continue to be the cornerstone for everything we do going forward.
While much of the thinking behind these strategies is based in business and growth plans, importantly, at the heart of this refreshed brand is a celebration of all the best things we love (and have missed) about travel.
Cathay Pacific will therefore continue to grow and strengthen as the brand of our airline alongside Cathay. It will become ever more important to Cathay, setting us up for the next 75 years.