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Cathay Pacific invites Hong Kong public to show how aviation connects their world

04 May 2011

      As part of the celebrations to mark 100 years of powered flight in Hong Kong, Cathay Pacific Airways is inviting members of the Hong Kong public to take part in the Cathay Pacific “Connecting Your World” contest by expressing how the aviation industry plays an important role in local people’s lives.

The contest is open for submissions now, and Cathay Pacific invites all Hong Kong residents aged 16 and above to take part and have the chance to win two of the 1,800 free round-trip Economy Class tickets being offered as prizes.

Over the past 65 years, Cathay Pacific has played an integral part in the growth of the local aviation industry, and as the city’s home carrier the airline is committed to securing Hong Kong’s position as an international aviation hub and prime tourist and business destination. Cathay Pacific has worked tirelessly to promote aviation to the Hong Kong public and through the “Connecting Your World” contest invites people to share their thoughts on how air transport provides a world of opportunities, connects people and cultures, or adds colours to our daily lives.

Those interested in taking part can find out more about the contest and submit their entries at www.cathaypacific.com/connectingyourworld. Submissions can be in the form of words, photos, illustrations or video clips and each participant can submit up to five entries. The deadline for submission is 7 June 2011.

A panel of judges will be formed for each of the 18 districts in Hong Kong, consisting of a creative professional, district council and office representatives and a Cathay Pacific representative. The panels will select the best 50 entries from each district and also choose the best entry from among the top 50.

The champion in each district will win two Economy Class round-trip tickets to any destination served by Cathay Pacific or Dragonair. The other 49 winners will each get a pair of Economy Class round-trip tickets to any of the Cathay Pacific or Dragonair regional destination.

This “Connecting Your World” contest is being organised with the support of the Home Affairs Department, as part of its “Get into Discovery” campaign.

Belgian aviation pioneer Charles Van den Born made the first powered flight in Hong Kong on 18 March 1911 in a Farman bi-plane. One hundred years later, Hong Kong has become one of the world’s great international aviation hubs, ranking first in the world for cargo throughput and third in terms of international passenger traffic in 2010.

About the “Connecting Your World” contest:


Contest Schedule:


5 May to 7 June

Contest open for submissions

June to July

Entries assessed by judging panels in all 18 districts

15 August

Winners announced on the contest website




We accept submissions in any of the following media:


JPG/PNG format, resolution of 800 x 600 or above (max. size 1 MB)

Graphic illustration

JPG (max. size 1 MB)


One-minute video posted on YouTube with a voiceover and/or subtitles in Chinese or English

Literary expression

Stories should be submitted in Word document format in Chinese (max. 500 characters) or English (max. 300 words)


Judging Criteria:


Relevance of the message

How air transport connects Hong Kong with the world



How the message can be conveyed in an original, imaginative and ingenious manner


Ability to inspire

The entry’s capacity to arouse emotions and stimulate thinking


Presentation quality

The technical competence of the presentation in the chosen medium








Number of prize tickets

District Champions

1 in each district

Two Economy Class round-trip tickets to any destination served by Cathay Pacific or Dragonair


District Winners

49 in each district

Two Economy Class round-trip tickets to any of the regional destinations served by Cathay Pacific and Dragonair










Prudence Mak

Title (max. 10 words)

Hong Konger = Global Citizen



Brief Description

(max. 100 characters in Chinese or 60 words in English)

*except literary expression submissions

I was born and raised in Hong Kong and have studied and lived in London. I am now married to an Italian and my work takes me to different parts of the world. Today, country boundaries can no longer separate people, knowledge and culture. We are all global citizens!



James Akio Hong

Title (max. 10 words)

Connecting People and Places



Brief Description

(max. 100 characters in Chinese or 60 words in English)

*except literary expression submissions

100 years ago, it took 80 days to travel the world. Today, air travel has connected the world and made the globe smaller.  Last month, it took me only 10 days to travel around Brazil and take part in the world's biggest carnival in Rio. You can see my Brazilian friends on my Facebook page!