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Cathay Pacific launches video competition to win coveted tickets To 2011 Hong Kong Sevens

01 Feb 2010

Cathay Pacific Airways is back as Co-Title Sponsor and Official Airline of the Cathay Pacific/Credit Suisse Hong Kong Sevens 2010, and is getting the fun underway by offering rugby fans the chance to win tickets for next year’s event.

This year’s Sevens takes place from 26 to 28 March at Hong Kong Stadium and will be the usual heady mix of great sporting action and non-stop fun. To get everyone in the mood, Cathay Pacific is inviting people to submit their Sevens-themed videos, the best of which will be shown at this year’s event. The winner – to be decided by the biggest cheer from the crowd – will receive the grand prize of four tickets to the 2011 Hong Kong Sevens and four Economy Class tickets.

Fans can enter the competition through www.cathaypacific.com/hksevens from today (1 February). Visitors to the dedicated Sevens site can also sign up for a live Cathay Pacific Twitter Feed that will enable them to stay up to date with matches during the three days of the tournament.

Starting from today, Cathay Pacific will be running a number of other Sevens-related activities via its online and social media channels.
• Timely Sevens posts will appear on the Cathay Pacific Blog
• Tweets from the Cathay Pacific Twitter account on Sevens-related topics will be posted as a warm-up to the main event
• Those who send tweets with Sevens-related content with #hksevens will stand the chance of winning a Cathay Pacific-branded Hong Kong Sevens souvenir, with 10 prizes a day being given out starting 22 February
• The Cathay Pacific Alibi application can step in to help those left with no time to update their Facebook or Twitter status during the rugby
• Fans can win Cathay Pacific souvenirs by submitting their funniest Sevens photos once the tournament gets underway
• Travellers can enjoy a special Sevens edition of the popular downloadable Cathay Pacific City Guides

Cathay Pacific General Manager Marketing James Ginns said: “Cathay Pacific is committed to helping stage great events in Hong Kong, and they don’t come more popular – or more entertaining – than the Hong Kong Sevens. Our aim is always to make the Sevens a more enjoyable experience for everyone, and this year we’re making good use of our social network channels to build up the excitement and anticipation among fans around the world.”