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Vision

World’s best regional airline serving China and beyond

Preferred employer for world-class staff

An indispensable part of the Group

A source of pride for all Hong Kong

Missions

As a team, we will …

Think safety.  Live safety.

Set the industry standard for operational excellence.

Inspire our customers to choose us again and again.

Respect and support each other to foster a productive and caring workplace.

Embrace innovation.

Implement ideas that improve our business and enhance our culture.

Generate exceptional value and goodwill, at home and across the network.

Always ensure Hong Kong is a better place with us.