5 luxury fashion brands that opened designer hotels

For style aficionados, the only thing better than wearing your favourite label, is living it. Luxury brand hotels are a chance to immerse yourself fully in a fashion label’s curated world – from the bed you wake up in, to your spa treatment and dinner options.   

There’s a growing wave of designer maisons taking on the world of hospitality, with anticipation building ahead of Louis Vuitton’s hotel debut later this year – on the one and only Champs-Élysées. When done right, these immersive properties can convey the brands’ ethos with every carefully considered detail, from architectural elements to the furniture in each guestroom and the personalised experiences on offer. Here are five of the most memorable branded stays around the world to put on your bucket list.   

1. Bvlgari Resort Bali  

This clifftop retreat might be the classiest base for guests to explore the island’s idyllic beaches and epic waves. Milanese architect Antonio Citterio Patricia Viel combined contemporary Italian aesthetics with Balinese materials, using volcanic lava stone, indigenous woods and alang-alang thatched roofs inspired by Bali’s rice fields. The property boasts an extensive spa, bespoke butler service and private yoga instruction, while each of the 59 villas and mansions includes a private pool and custom furniture created in collaboration with local artisans. Step into the resort’s private temple for a centuries’ old sacred Melukat purification ritual. The on-site Bvlgari boutique naturally offers an exclusive collection of silk shirts, swimming suits and hats. 

2. The Karl Lagerfeld Macau  

Located on the glamorous Cotai Strip,  The Karl Lagerfeld Macau  is the world’s only hotel designed entirely by the late fashion icon. His subversive, rock-chic style is exemplified in specially commissioned furniture and artwork, such as his hand-picked grisaille wallcovering, while the high-end Kameo and Createur suites feature a blend of Chinese design elements and art deco influences. Enjoy tea in the hotel’s Parisian-chic lobby lounge, inspired by Lagerfeld’s home library, and drinks at Mesa Bar, helmed by Frederick Ma – whose claim to fame was being named World Bartender of the Year at the 2024 International Bartenders Association (IBA) World Cocktail Championship. There's plenty of opportunity for relaxation, with a luxurious spa, health club featuring indoor and outdoor pools, and baroque garden with grass mazes and gazebos to complete the European-inspired excursion. 

3. Palazzo Versace Macau  

Entering Palazzo Versace Macau , located within the Grand Lisboa Palace Resort Macau, is like stepping back in time to a 16th-century Italian palace. In the lobby, you’ll find Versace’s iconic Medusa head, geometric Greca motif and ornate Barocco print incorporated into the custom carpets, terrazzo flooring and hand-laid enamel mosaic tiles. Each of its 271 rooms and suites is adorned with linens, upholsteries, furniture and tableware, specially curated from the Versace Home Collection. The classic Italian aesthetic extends to the hotel’s indoor and outdoor pools, embellished with Italian glass and marble mosaics. For an unforgettable dining experience, don’t miss Don Alfonso 1890, the Macao outpost of the Michelin-starred, family-owned restaurant from Sant’Agata sui Due Golfi, which celebrates the vibrant flavours of the Amalfi Coast. 

4. Armani Hotel Milano   

Located in the heart of Milan, just minutes from the prestigious shopping strips of  Via Montenapoleone and Via della Spiga,  Armani Hotel Milano features 95 guest rooms and suites designed by Giorgio Armani himself. What makes a stay here are the personal touches, starting with your own dedicated lifestyle manager and ending with the on-site tailoring services, allowing you to customise pieces from the brand’s collections in your own guestroom. If you prefer florals to fashion, consider signing up for an Armani/Fiori experience, where you can receive a bespoke arrangement based on your favourite flowers. 

5. Fendi Private Suites, Rome  

This exclusive boutique hotel houses only seven suites, tucked into the third floor of Palazzo Fendi in Rome’s Centro Storico. Before the opening of Fendi’s flagship boutique in 2005, the 17th-century palazzo was the residence of the noble Ludovisi Boncompagni family. The rooms exude sophistication with clean lines, neutral tones, marble doorways and Lagerfeld photos on the walls. The suites sit a stone’s throw away from some of the city’s most popular attractions, like the Spanish Steps, Trevi Fountain and Pantheon. After a busy day of exploration, dine at the hotel’s contemporary Japanese fusion lounge restaurant Zuma, which features an open-air terrace for spectacular views of The Eternal City.  

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