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Cathay Pacific "Walking On Air" Fashion Getaway Sweepstakes

14 Sep 2012

(Vancouver, B.C) – Cathay Pacific Airways, recognized around the globe for its amenities and service excellence, has announced the “Walking On Air” fashion getaway sweepstakes celebrating the airline’s rich history of couture.

Known as much for style as service (cabin crew uniform designers have included Hermès, Nina Ricci, and most recently, renowned Hong Kong designer, Eddie Lau), Cathay Pacific has brought together the top names in lifestyle and fashion – including Tablet Hotels, Rent the Runway and Birchbox – to give one lucky jetsetter and a companion the opportunity to win a dream getaway to Cathay Pacific’s home, Hong Kong. Additionally, 10 fashion aficionados have the opportunity to win a set of limited-edition Cathay Pacific dolls, each wearing a Cathay Pacific uniform from a different era.

Visitors to http://www.cathaypacific.ca/offers/WalkingOnAir from now until September 24, 2012 will be treated to a video of Cathay Pacific’s public runway show showcasing Cathay Pacific’s uniforms throughout the years. Visitors may pin their favourite uniform to Pinterest, and also enter the sweepstakes for a chance to win a stylish prize package which includes:

  • Two Cathay Pacific roundtrip tickets from Toronto or Vancouver to Hong Kong
  • Tablet, specializing in unique and unforgettable hotel experiences, is providing five nights at the J Plus Boutique Hotel in Hong Kong
  • A private guided tour of the Cathay Pacific Museum, CXperience, at Cathay City in Hong Kong, where the actual uniforms featured in the video are on display
  • A dream jetsetter wardrobe for two provided by Rent The Runway
  • A one-month subscription to Birchbox

From September 10-24, 2012, Cathay Pacific will host three boards on the “Cathay Pacific Walking On Air” Pinterest page featuring runway show shots, a uniform gallery and miscellaneous vintage photographs. Pinterest enthusiasts are invited to pin their favourite uniform images to their page for a chance to win the limited edition vintage dolls.

About Cathay Pacific Canada
Recently named “World’s Best Business Class” in the Skytrax World Airline Awards™, Cathay Pacific offers twice daily non-stop flights between Vancouver and Hong Kong, 7 flights weekly between Toronto and Hong Kong and a daily non-stop flight between Vancouver and New York. Also, from the convenient hub of Hong Kong, the airline offers seamless connections to an extensive network, including 19 cities in Mainland China (operated by sister airline, Dragonair). More information, including current fares and availability, may be found by visiting the airline’s website at www.cathaypacific.com/ca or Facebook page at www.facebook.com/cathaypacificCA

About Birchbox
Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop and learn about the best products and brands available. Birchbox members have first-touch experiences with products each month and access to educational content to help them get the most out of their products. Top brands like Kiehl’s, Benefit, Deborah Lippmann and Stila have partnered with Birchbox. To learn more about Birchbox, visit www.birchbox.com

About Rent the Runway
Rent the Runway is the premier online destination for dress and accessory rentals. With a revolving roster of over 160 top designers, 30,000 of the season’s hottest dresses, and 4,000 accessories, Rent the Runway is designer fashion delivered to her doorstep for a fraction of the price. For all of life’s special occasions, www.renttherunway.com provides the Cinderella experience for women everywhere.

About Tablet
Tablet was founded in the year 2000 by Laurent Vernhes and Michael Davis, a pair of new-media veterans in search of a cure for boring travel and an antidote to the internet’s most common affliction: an overdose of options. Our users trust our taste — we do the hard work of selecting only the most extraordinary hotels, and we make booking them as painless as it can be. To learn more about Tablet, visit www.tablethotels.com

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