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For 78 years and counting, we’ve connected our customers to meaningful people, places and experiences. We do it by being thoughtful, progressive and bringing our can-do spirit to everything we do. Here’s just a peek at how we move beyond the expected – and the people who make it possible.
Digital leadership
We harness the power of digital technology to streamline, enhance and personalise the customer experience. Explore our commitment to driving innovation and shaping the future of travel and lifestyle with Cathay.
Blue sky thinking
Inspired by the real-life challenges of a typhoon, we follow our IT and Airport Service Delivery teams as they unite to build a bespoke application all while putting our customers at the forefront.
Design
Discover our approach to captivating design. From innovative aircraft cabin details to thoughtful lifestyle products and more, design influences everything that we do for the greatest experience.
Gallery in the skies
We’re taking art to greater heights, all the way up to the skies. Discover the stories behind the collection of artworks displayed in our Boeing 777-300ER Business cabins – each piece thoughtfully curated to transport, connect and inspire.
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Meet our Boeing 777-300ER fleet: designed with you in mind
Read moreOur new Boeing 777-300ER cabins are designed with you in mind. Discover how our team thoughtfully considered and designed every detail for intuitive use and unparalleled comfort.
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Song of Cathay
Read moreSound incites emotions and connects us. Embark on a musical odyssey that unveils our creative process in crafting a song that moves our passengers and their journey to greater heights.
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How to paint a plane: Cathay Pacific’s new livery
Read moreWhat does it take to paint an aircraft? Discover the process of refreshing our aircraft livery – the logo and paintwork on the outside of the plane.
Above and beyond
Our can-do spirit allows us to move beyond: to do whatever it takes to bring people together and provide outstanding service.
Reuniting beyond the skies
Senior Purser Susan retraces her steps from one year ago back to the UK, when a medical emergency unfolded on one of her flights. Discover the teams’ unwavering commitment to passenger care in times of crises.
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What it takes to prepare an A350-900 for its delivery flight
Read moreDiscover the checks, tests and inspections behind taking delivery of a brand-new Cathay Pacific aircraft.
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How a very important panda flies
Read moreHow does such a unique VIP travel? Discover how we safely transported Gao Gao from Los Angeles to Chengdu.
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How CX takes care of unaccompanied minors
Read moreEverything you need to know about children flying solo – from paperwork and security escorts to priority disembarkation.
Our people
From pilots and cabin crew, to engineers, ground staff and everyone in Cathay City: our people lie at the heart of what we do. Explore their passion, their dedication and their expertise.
Experience the life of a cabin crew
Our cabin crew ensures that every flight is as safe and comfortable as can be. Here’s a behind-the-scenes glimpse into how they keep things running smoothly before, during and after your flight.
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A pilot explains the art of the go-around
Read moreWhat is a go-around? And why might you experience one during your flight? Here’s what you need to know.
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Taming the typhoon: How Cathay Pacific dealt with Hato
Read moreExperience a dramatic 24 hours inside Cathay Pacific’s airport operations centre as the team prepared to land aircraft safely in Storm Hato.
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Pilot Christina Ho soars through the glass ceiling
Read moreThe Second Officer explains her hopes to inspire a new generation of female pilots.
COVID-19 stories
How does an airline survive a global pandemic? Discover the ways we adapted to keep our customers flying safely – and the heroes who made it all possible.
Preparing for take-off
When COVID-19 brought the world to a halt, we had to find a way to store our aircraft safely to keep them protected. Discover where and how we kept our precious cargo stored while grounded.
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Getting fly ready in a pandemic
Read moreHow a determination to help customers led to the creation of Cathay’s Fly Ready portal.
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Proud to be flying
Read moreIn the face of adversity, our people stepped up to keep Hong Kong safe. Here, one pilot tells his story.
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Parking and reactivation: How we stored aircraft during the pandemic
Read moreDiscover how we managed to protect more than 70 of our most valuable assets during the global pandemic.
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Diary of a Closed Loop
Read moreOne pilot reveals what life was like in the Closed Loop system: a contained bubble for Cathay’s pilots and flight attendants.