24 Oct 2012
Cathay Pacific Airways has unveiled its new amenity kits for Premium Economy Class passengers which feature exclusive designs by home-grown Hong Kong brand G.O.D. (Goods of Desire). The kits will be progressively made available in Premium Economy for long haul flights from mid-October.
The airline’s design collaboration with G.O.D. took inspiration from the vibrant culture of Hong Kong, where East meets West and age-old traditions blend with cutting-edge technology. G.O.D. was founded by Douglas Young and Benjamin Lau in Hong Kong in 1996 and has since expanded into various cities worldwide, showcasing a variety of acclaimed award-winning products.
Cathay Pacific General Manager Product Toby Smith said: “As Hong Kong’s home carrier, Cathay Pacific supports local design and creative culture. G.O.D. is known for its fun, niche and lifestyle designs, which is a good fit for our Premium Economy Class. The plan is to have four designs per year, two outbound and two inbound. The hope is that they will become real collectibles and that passengers can look forward to receiving a new design every time they travel.”
The kits have been specifically designed to become a collectible set. Each kit has a button at the back which allows additional bags to be attached to eventually create a wall-hanging accessory.
The first two designs on board are called “Joy” and “Fortune”. The “Joy” design depicts Chinese gods enjoying themselves inflight by sipping coffee, using the computer or reading, and is available on flights departing Hong Kong, while the “Fortune” design features a Chinese-style image of auspicious clouds and will be distributed on inbound flights.
The amenity bag is made from at least 90% recycled plastic bottles while the toothbrush is made mainly from corn starch and cellulose, which is biodegradable, recyclable and uses fewer resources in its production.
Mr Smith commented: “The Cathay Pacific team is constantly looking for opportunities to offer more sustainable products inflight, so we will add products that not only look great but also have less impact on the environment.”