As an international airline based in Hong Kong, we see our key role in connecting people, cultures and places. By employing a collaborative approach, we leverage our role and work with partners across different sectors and connect our business and NGO partners to bring about long-lasting benefits. Our strategy is aimed at caring for and supporting global causes but with a special focus on Hong Kong through community programmes and volunteering.

To make a greater impact with our community engagement effort, we focus our work on core pillars developed with input from our stakeholders, including our people and the communities we serve.