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Cathay Pacific Airways Kicks off Noodles of Asia Campaign with Celebrity Judges Mijune Pak, Martin Yan and Sang Yoon

19 Mar 2013

March 19, 2013 (San Francisco, CA) - Cathay Pacific Airways, the home carrier of Hong Kong and renowned purveyor of noodles in-flight and at select airport lounges worldwide, today kicks off its first-ever Noodles of Asia campaign in celebration of National Noodle Month. The airline and its distinguished guest judges, Mijune Pak, creator of Follow me Foodie, one of Canada’s most recognized food and travel blogs; chef-restaurateurs Martin Yan of “Yan Can Cook” television fame and San Francisco’s new M.Y. China restaurant located in the Westfield Centre, Level 4, as part of the Restaurant Collection; and Sang Yoon, chef and proprietor of Father's Office gastropubs and Lukshon Restaurant in Culver City, CA, are on a mission to find the best noodle dish to serve customers in-flight and have turned to the public for assistance and inspiration. The launch video can be viewed at http://www.youtube.com/user/cathaypacific.

From March 20 - April 19, 2013, foodies and noodle aficionados are encouraged to enter their contact details on Cathay Pacific’s Facebook page; visit the “Noodles of Asia” board and re-pin the official contest pin; then create and upload photos of an original, Asian-inspired noodle recipe to Pinterest and hashtag #CXnoodles.

The winner, whose noodle entrée will feature prominently on Cathay Pacific’s in-flight menu on North American flights to Hong Kong, will receive two round-trip Premium Economy tickets from one of Cathay Pacific’s six North American gateways (Chicago, Los Angeles, New York, San Francisco, Toronto and Vancouver) to Hong Kong – plus a tour of Asia’s World City, sponsored by the Hong Kong Tourism Board – where a culinary cornucopia awaits.

After the close of the contest on April 19, 2013, judging will take place in three stages: (1) the top 10 entries with the most Pinterest likes will be selected; (2) Cathay Pacific will review and shortlist the top five; (3) the top five recipes will be judged at a tasting in M.Y. China’s Temple Room by Pak, Yan, Yoon, Cathay Pacific’s very own Peter Ho, Regional Catering Manager, North America and Satomi Aoki, Senior Flight Purser. The recipe must meet Cathay Pacific’s rigorous culinary standards, and judges will score based on presentation, appeal, taste, and ease of transportation / practicality for an in-flight entrée.

“Noodles are beloved by Cathay Pacific’s loyal customers. Nothing unites people like food … and noodles are a pan-Asian delicacy enjoyed by people around the world,” said Ho. “Cathay Pacific flies to over 70 destinations in Asia and over 20 in mainland China – where you will find a multitude of noodles in different shapes, sizes and styles. We look forward to working with aspiring chefs to bring the perfect noodle dish to our customers.”

For full terms and conditions, please visit www.facebook.com/cathaypacificUS.

About Mijune Pak:
Mijune Pak is the creator of Follow me Foodie, one of the most recognized food and travel blogs in Vancouver, with international recognition. Her infectious excitement and passion for food makes her one of Vancouver’s most influential food bloggers. After establishing a credible reputation in Vancouver, Follow me Foodie has gained recognition on a global scale. This has led to invitations by various countries and companies to explore food internationally. Follow me Foodie is known for its bold, detailed, and honest approach. From recommendations, restaurant experiences, events, culinary competitions, tours and recipes, readers will find anything food related in this blog.

About Martain Yan:
As he has done for over 30 years, Celebrity Chef Martin Yan shares the best of what he loves from traveling, cooking, and eating in China through a unique, multi-sensory dining experience. Chef Yan aspires to excite American palates and ignite a passion for Chinese culture and tradition, integrating elements from his extensive travels through China into his newest restaurant, M.Y. China. His culinary vision, shaped by over 3,500 culinary TV shows, 30 cookbooks, and the founding of a professional culinary academy in China, makes the appreciation of modern Chinese food an interactive experience. He brings the same engaging, charismatic qualities that make him a global icon to life at M.Y China.

About Sang Yoon:
Sang Yoon is the chef and proprietor of Father’s Office gastropubs and Lukshon Restaurant in Culver City. Yoon worked with celebrity chef Wolfgang Puck at Chinois on Main before landing his first executive chef position at Michael's, Santa Monica's famous dining destination for contemporary California cuisine where he was tasked with simultaneously running the New York kitchen and updating the 18-year old menu for the first time in the restaurant's history. In 2000, Yoon took a departure from fine dining and struck out on his own by renovating his favorite local dive bar in Santa Monica, Father's Office, where he sought to reinterpret the simple, flavorful dishes found in the European bars he enjoyed and where the food menu would be designed to complement the drink menu. Father's Office trailblazed the gastropub movement in L.A. and beyond and has been nationally praised for its signature craft brew selection of over 55 local and small-batch varieties. The proprietary "Office Burger" has been hailed as the country's best burger by the TODAY show and Esquire magazine and Yoon has been profiled as a craft beer expert in USA Today, Food + Wine magazine, and National Public Radio.
Yoon opened a second location in 2008 entitled Father's Office 2.0 on the landmark Helms Avenue Walk in Culver City where he expanded the beer program including an updated draft system and pioneered the wine-on-tap trend. February 2011 marked Yoon's return to fine dining with the debut of Lukshon, a modern restaurant dedicated to traditional and creative Southeast Asian flavors, located adjacent to Father's Office 2.0.

About M.Y. China
M.Y. China offers authentic Chinese cuisine in a playfully modern experience. Inspired by Chef Martin Yan and his years of teaching the art of Chinese cuisine to everyday people, a full exhibition kitchen brings the ancient arts of the wok, hand-pulled noodles and dim sum to light. M.Y. China is located in San Francisco at the Westfield Centre, Level 4, as part of the Restaurant Collection. More information is available at mychinasf.com.

About Cathay Pacific
Cathay Pacific Airways flies daily to Hong Kong and beyond from Los Angeles, New York JFK, San Francisco, Chicago, Vancouver and Toronto. Cathay Pacific was recently awarded the World’s Best Business Class in the annual Skytrax World Airline Awards™. More information, including current fares and availability, may be found by visiting the airline’s website at cathaypacific.com/us or Facebook page at www.facebook.com/cathaypacificus.

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