Used for the purposes of understanding more about visitors on CX Group Sites then apply this understanding to provide web environments that save visitors time and make the sites easier to use. This data could include search engine referral, affiliate referrals, traffic driven by banner ads or other promotions, visitor navigation around the site, popular pages, processed or abandoned transactions and sales conversions. It also receives certain technical information, such as the visitor's browser version and operating system. Ticket booking information will be captured such as IP address, MARCO POLO CLUB membership number, Asia Miles membership number, login name and email address. All information about individual visitors to a web site belongs to Cathay Pacific. IBM Coremetrics is not allowed to disclose individual information collected for Cathay Pacific to any other IBM Coremetrics client.
On CX Group Sites Coremetrics is used in conjunction with CoreID6 for online web analytics.
Below technologies are used by IBM Coremetrics on CX Group Sites:
Session Cookie: The "Session" cookie exists only for the lifetime of the current browser session. The Session cookie will exist from the point at which the first tag is received from the website until 1) the visitor closes all browser windows for the browser in question or 2) more than 30 minutes pass without receiving a data collection tag from the browser session. One or more "sessions" may be associated with a "visitor".
Visitor Cookie: The "Visitor" cookie persists after the visitor closes all browser windows. The "Visitor" cookie contains a cookie ID referenced by Coremetrics to identify a visitor returning to the site across multiple "sessions".
Web Beacon: Also known as a "clear GIF", "pixel tag", "data tag" or "image tag". It is a mechanism by which a small section of code that is placed on web site pages to execute an image request to IBM data collection servers. Web beacons facilitate the transfer of data by requesting and delivering the transparent graphic GIF image from IBM Coremetrics to relevant CX Group Site.
If you do not want IBM Coremetrics to deploy cookies in your browser, you can set your browser to reject cookies or to notify you when a web site tries to put a cookie in your browser software. Rejecting cookies may affect your ability to use of some of the products and/or services at our web site.
IBM Coremetrics offers two methods by which visitors can opt-out of data collection associated with their online activities:
1) "Anonymous Visitor" and
2) "Total Opt-Out" (which are both discussed below).
For either of these options to take effect, you must first accept a cookie from this site which will allow us to recognize you with a random and unique alphanumeric identifier so that we can honor your opt-out selection. If you do not accept this cookie, or later delete it, we cannot honor your request to opt-out and you will continue to be served cookies.
Your IBM Coremetrics cookie contains a random and unique alphanumeric identifier. If you select the "Anonymous Visitor" option, then your cookie will be modified to read "anonymous", meaning that IBM Coremetrics will continue to collect or receive data about your experience on CX Group Sites. However, such data will be presented as part of a pool of general, anonymous visitors.
If you select "Total Opt-Out", then your cookie will be modified to read "opt-out", meaning that no data will be collected about you on the relevant CX Group Site. IBM Coremetrics will in such cases record that a "Total Opt-Out" election has been made, so that aggregated totals of "Total Opt-Out" elections can be calculated and recorded. Once you make your selection, a dialog box should appear to confirm that your opt-out choice was successful. The opt-out will remain in effect for as long as the cookie remains on your hard drive. If you remove this cookie from your hard drive (for instance, if you reinstall or update your browser or choose to delete all cookies), you will need to renew your opt-out selection.
Remember, if you choose to opt out of the Site Analytics cookie [from a particular CX Group Site] you will need to do so the first time you visit such site which provide opt-out to avoid having your information collected by that site. Further, if you use more than one web browser or computer, you will need to opt-out in each one. Please note that if you upgrade your browser to a new version (including, but not limited to, Microsoft's Internet Explorer 8.0), you may need to opt out again.
Please click here if you wish to opt-out from data collection associated with IBM Coremetrics.
Remarks: Rejecting cookies may affect your ability to use of some of the services on CX Group Sites.