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Change is in the air

Introducing Cathay Dragon

We are proud to announce that Dragonair will soon be rebranded as Cathay Dragon – a change that will lead Cathay Pacific and Dragonair into a new era of opportunity and growth.

Download press kit here (Zip file, 44Mb)

Time for change

Watch Ivan Chu, Chief Executive of Cathay Pacific and Chairman of Dragonair, and Algernon Yau, Chief Executive Officer of Dragonair, share their thoughts on how the Dragonair rebrand will create great opportunities for the future.

The new livery of Cathay Pacific and Cathay Dragon

Shared growth

Since 2006, Dragonair has been part of the Cathay Pacific Group, and the two airlines have worked closely to offer unrivalled connectivity and service from Hong Kong – now to almost 200 destinations across mainland China, Asia, and the world. We have continually strived to deliver high standards of service and a consistent premium experience to ensure our passengers travel as well as possible. 
 
As the Cathay Pacific Group continues to improve and expand each airline’s offering, Dragonair has arrived at the next logical step in its journey. We now have the opportunity to become stronger than the sum of our parts by bringing the branding of the two airlines closer together.

The new identity

The rebrand is designed to capitalise on Cathay Pacific’s high international brand recognition, while leveraging Cathay Dragon’s unique connectivity into the expanding mainland China and regional markets.

The new logo for Cathay Dragon

A new logo

By using the Cathay name and iconic brushwing logo we are better able to communicate our shared brand values and establish an even stronger link between the two airlines.

The new livery for Cathay Dragon

A new livery

The livery has been redesigned to align Cathay Dragon more closely with Cathay Pacific. Visual signals, such as the use of the brushwing on the tails of both airlines, convey more clearly the partnership between the two airlines. The iconic Dragonair is retained in the design. We have subtly updated the image, and it will be featured on the nose of every aircraft.

A contemporary Chinese design philosophy

The year ahead

In the coming months, the rebrand will roll out across our many products and services.
 
Cathay Pacific and Cathay Dragon: now one seamless branded travel experience designed to help you truly travel well across the network of our two airlines. We look forward to welcoming you on board very soon.

Download press kit here (Zip file, 44Mb)

Cathay Dragon aircraft