Based on the IATA strategy, we have developed a structured approach towards addressing climate change in the air around three key principles:
- Maximizing fuel efficiency and reducing fuel wastage through fleet modernization, technical improvements to existing fleet, stringent weight management and the implementation of operational efficiency drives
- Addressing inefficiencies of air traffic management through collaboration and by supporting industry lobbying efforts
- Acknowledging the role of economic instruments such as emissions trading (to view our position on the European Union Emissions Trading Scheme).
We also enable Cathay Pacific and Dragonair customers - both corporate and individual passengers - offset the carbon dioxide (CO2) generated from their air travel in a credible and simple way through the FLY greener programme. We continue to contribute by offsetting our own share of emissions from our employees' business travel.