Young people are the future of Hong Kong, and at Cathay Pacific we believe it is essential to contribute to the skills development and personal enhancement of today’s youth. That’s why we support and organise a range of educational programmes at all levels, especially those that help inspire and support the next generation in acquiring knowledge about aviation and, at the same time, enhance their sense of social responsibility.
The airline’s flagship youth programme, “I Can Fly”, is a unique educational programme combining the essence of social service with aviation know-how. It aims to encourage young people to fly high and to reach for their dreams
Launched in January 2003, the programme actively recruits Hong Kong students aged 15-18 who show a passion for aviation and an interest in community service. With the completion of the fourth programme in 2010, more than 3,000 students have already graduated from the programme.
Cathay Pacific pilots and staff volunteers lead the “I Can Fly” members through a series of aviation and social service activities during the programme period. The young members are given the chance to visit various aviation facilities, go through aviation-related training, participate in teambuilding activities, and design and implement their own social-service projects for community groups. At the end of the programme, the members take part in overseas trips where they learn more about different aspects of aviation and interact with people of different cultures. A number of former “I Can Fly” participants have since taken up careers within the Hong Kong aviation industry.
This unique programme involves English-speaking Cathay Pacific staff volunteers of different nationalities and backgrounds who encourage local students to practice spoken English. Through “English on Air”, secondary school students of different age groups are invited to Cathay Pacific City to meet and mingle with the volunteers for English-speaking sessions. The programme is conducted in different formats, including interactive activities, conversation sessions and mock job interviews. Since its launch in late 2007, around 1,500 students have benefited from the programme, among which over 21% of Tung Chung secondary school students have participated
Cathay Pacific is the main sponsor of the Life Education Activity Programme (LEAP), which teaches young people in Hong Kong about the dangers of drug and substance abuse, as well as conducts discussions on peer pressure, decision-making and the human body. The airline has supported LEAP since 1994. An average school year sees more than 80,000 students from 170 schools attending the LEAP sessions.
Cathay Pacific is committed to promoting local aviation education and has supported the Advanced Aviation Education Programme, organised by the Hong Kong Air Cadet Corps, since 2000. The programme covers basic aviation knowledge and is conducted during the summer. Since 2004, Cathay Pacific has sponsored tickets of outstanding awardees, enabling them to fly to Melbourne, Australia, to attend flying courses.
Cathay Pacific’s headquarters complex, Cathay Pacific City, is fully equipped with aviation and training facilities. It offers students and members of the public an opportunity to get a unique insight into the aviation world through a guided-visit programme that is open to non-profit organisations. In 2010, more than 10,000 visitors from 325 groups from schools, universities and non-governmental organisations have participated in the programme.