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To become the world’s most admired airline takes careful planning. From flight planning to business performance management, we strive to meet Cathay Pacific’s key objectives of maximising shareholder value and enhancing customer satisfaction.- Airline planning – plan, evaluate and coordinate the acquisition and deployment for aircraft and related resources; analyse all possible competitive route networks to maximise long term profitability with short-term optimisation
- Business improvement – establishing clear goals on profit, revenue, cost and their relationship; developing internal and external performance measurement and monitoring mechanisms; examining business process and organisational structure within the company; guiding resources allocation
- International Affairs – advance and protect corporate interests in a highly regulated and competitive international operating environment; manage and enhance Cathay’s traffic rights; advise on bilateral air services negotiations
- Corporate contingency planning – emergency and accident response; business continuity
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