Charitable Donations
Change for Good
Since 1991, Cathay Pacific and UNICEF have been organising the "Change for Good" fundraising programme. Travellers on board Cathay Pacific are encouraged to donate any spare change they have to UNICEF when returning from their journeys. The money collected is used to fund UNICEF's immunisation programmes and healthcare projects in over 150 developing countries.Every year, volunteers from Cathay Pacific also travel to areas where UNICEF is putting projects into action, enabling them to see how the spare change is being used to change the lives of millions of children. Change for Good raised over HK$10 million in 2008, and since the programme's inception the amount raised now totals more than HK$91 million.
Ticket sponsorship
Cathay Pacific has been supporting members of the community through the donation of air tickets to meet their travel needs. Major beneficiaries include ORBIS, LEAP and Hong Kong Society for the Blind.Ad-hoc fundraising campaigns
Since 14 May 2008, more than HK$20 million was raised for victims of the Sichuan earthquake by the Cathay Pacific Group and staff of the Group's two airlines, Cathay Pacific and Dragonair. Most of the money was donated to the Hong Kong Red Cross to boost relief efforts.More than 400 staff of the Group took part in a scarf-knitting initiative by the Swire Group to provide warm scarves and shawls for Sichuan earthquake victims. More than 15,000 hours of volunteer work led to the knitting of some 2,000 items.
Cathay Pacific and its staff also helped with a major fundraising initiative in the wake of the Asian tsunami, raising more than HK$7 million to help relief efforts.









