Charitable Donations
Change for Good
Since 1991, Cathay Pacific and UNICEF have been organising the "Change for Good" fundraising programme. Travellers on board Cathay Pacific are encouraged to donate any spare change they have to UNICEF when returning from their journeys. The money collected is used to fund UNICEF's immunisation programmes and healthcare projects in over 150 developing countries.Every year, volunteers from Cathay Pacific also travel to areas where UNICEF is putting projects into action, enabling them to see how the spare change is being used to change the lives of millions of children. Change for Good raised over HK$10 million in 2008, and since the programme's inception the amount raised now totals more than HK$91 million.
Ticket sponsorship
Cathay Pacific has been supporting members of the community through the donation of air tickets to meet their travel needs. Major beneficiaries include ORBIS, LEAP and Hong Kong Society for the Blind.Ad-hoc fundraising campaigns
Since 14 May 2008, more than HK$20 million was raised for victims of the Sichuan earthquake by the Cathay Pacific Group and staff of the Group's two airlines, Cathay Pacific and Dragonair. Most of the money was donated to the Hong Kong Red Cross to boost relief efforts.More than 400 staff of the Group took part in a scarf-knitting initiative by the Swire Group to provide warm scarves and shawls for Sichuan earthquake victims. More than 15,000 hours of volunteer work led to the knitting of some 2,000 items.
Cathay Pacific and its staff also helped with a major fundraising initiative in the wake of the Asian tsunami, raising more than HK$7 million to help relief efforts.
零錢布施
自1991年開始，國泰航空與聯合國兒童基金會合辦「零錢布施」機上籌款活動，鼓勵乘客在飛機上把剩餘的外幣零錢捐出，以支持聯合國兒童基金會在全球逾150個發展中國家的疫苗及健康護理等計劃。每年國泰義工均會考察聯合國兒童基金會在各地的工作，親身體驗「零錢布施」籌得的善款如何改善世界各地不幸兒童的生活。該計劃在2008年共籌得超過一千萬港元，過去多年來向乘客收集到的外幣零錢超過九千一百萬港元。
機票贊助
國泰亦會為有需要的團體包括奧比斯、生活教育活動計劃（LEAP）、及香港盲人輔導會等贊助機票，回饋社群。賑災籌款活動
自2008年5月14日起，國泰集團及旗下的國泰及港龍航空員工共為四川地震募集超過二千萬港元，大部分善款撥捐紅十字會為災民提供協助。此外超過400名集團員工響應太古集團發起的編織頸巾及披肩活動，共動用逾15,000小時織成約2,000件編織品為四川災民送暖。國泰員工亦就南亞海嘯舉辦大型籌款活動，共籌得七百萬港元善款賑災。
